“People who write down their goals have a 40% chance of achieving them”
Running successful competitions is all about driving focus on a specific outcome or action that you believe will improve your performance. However, many sales teams fail to align their competitions with their desired outcome, which often leads to poor results, due to misalignment of expectations.
For example, if you want to increase booked meetings, measuring and rewarding closed deals won’t help you get closer to that goal.
I’m excited to announce that we’ve added functionality to Sparta to solve this problem.
I am super excited to announce that we’ve released a brand new version of Sparta TV.
We all know how important it is to create a sense of progress and transparency in your team. We also know that creating an “omnipresent” feeling with your sales campaigns and competitions is critical to driving high levels of engagement.
Sales competitions are one of the most commonly used tools for boosting engagement, motivation and of course our results inside our sales organisations. Competitions are effective because they tap into what really motivates our staff - competitive spirit, recognition and progress, and they create short-term spikes in focus and enthusiasm.
I was part of a sales workshop / training event last night, hosted by Mikael Arndt, one of Sweden’s most popular speakers on sales - and his session last night on Goal Setting was fantastic.
Today we’re going to take a closer look at motivating “millennials”, i.e. those born between 1980 and 2001, who are now starting to become a material part of our workforces. This generation of people are often referred to (somewhat critically I must add) as the “Trophy Generation”, so we’re going to look at the origins of that term and what it means for those of us managing sales teams.
What is “The Trophy Generation”?
“The Trophy Generation” is a somewhat derogatory term applied to the generation born between 1980 and 2001, other times referred to as Millennials.
The term touches on the “nice try, way to go, you’ll get it next time” style of parental encouragement that many children born between the aforementioned dates experienced, and hints at the fact that many people in that age group received trophies and awards just for participating, or “showing up”.
Opponents of “Trophy parenting” claim that this style of parenting has produced a generation that is entitled and always wondering “where the hell is my god damn trophy - I'm here aren't I?!” - and unable to function without constant feedback and recognition.
On the other hand, many feel that this style of encouragement has built a generation of risk-takers, free-thinkers and ambitious entrepreneurs who don’t just tow the line or accept the status-quo.
To save myself from moving into child-behavioral-psychology territory, quite simply an area I know far too little about, I’m going to focus this article on why this phenomena is important for sales leaders to be thinking about.
Hello everyone and welcome to 2016. I truly hope 2015 was a successful year for you in terms of sales, and I trust you have big plans to go a step further in 2016. I'd like to invite you to participate in our annual sales motivation survey - we'll use the data collected to provide insights into how we are working as an industry when it comes to motivating our sales staff, and of course how we can improve in order to take our results to the next level in 2016 and beyond.