“People who write down their goals have a 40% chance of achieving them”
Running successful competitions is all about driving focus on a specific outcome or action that you believe will improve your performance. However, many sales teams fail to align their competitions with their desired outcome, which often leads to poor results, due to misalignment of expectations.
For example, if you want to increase booked meetings, measuring and rewarding closed deals won’t help you get closer to that goal.
I’m excited to announce that we’ve added functionality to Sparta to solve this problem.
As of today, you can now set your expectations when creating a competition. Our data shows that sales leaders who take the time to define and set clear goals and expectations before a competition starts, see a significantly higher chance of success and hitting those goals.
In addition, by setting clear goals, in time Sparta can help you run more successful campaigns in the future and can better recommend which metrics and KPI’s you should use by analysing patterns and finding correlations between competition configuration and results.
The basic idea is: when you create the competition, fill in the form about expectations and what you are trying to achieve.
When the competition has ended, you will get an email asking you to evaluate the success of the competition.
Remember, taking the time to set clear goals and then measure the effectiveness of your competitions WILL help you run better campaigns and build a more high performance sales organisations.
If you have any feedback, we would love to hear it, so hit reply on this message.