The importance of “fun” inside a sales environment

Posted by James Pember on 3/17/16 11:23 AM

If your sales organization is crushing it, but no one is enjoying themselves, if no one is laughing, if few people are having fun, you haven’t built a world class organization. You’ve built a sales factory and nothing more and that’s nothing to be proud of.” A Sales Guy

I visit over 10 sales organisations a week, and one of the things that always jumps out at me is that: the best teams have fun!

Now, I hear the skeptics loud and clear. “Fun?! We don’t have time for fun. We’ve got real work to do here - this isn’t a playground”.

However, workplace and productivity experts point to the fact that having “fun” at work can be clearly linked to workplace success. In addition, a fun workplace is a massive factor in employee engagement, and we’ve already spoken on this blog about how critical engagement is.

In fact, engaged reps produce new revenue at almost double the pace than those who are not as emotionally vested.

Six reasons why fun can improve work quality and mental health:

  1. Fun breaks up boredom and fatigue
  2. Fun fulfills human social needs
  3. Fun increases creativity and willingness to help
  4. Fun fulfills the need for mastery and control
  5. Fun improves communication
  6. Fun breaks up conflict and tension

How can a sales team have more fun?

Luckily, having fun in sales is easy and the variety of options available to you is huge.

On the simple side, you can easily inject a more “fun and easy-going” vibe into your team by renaming your teams, taking a more light-hearted approach to your internal chat or simply running competitions.

If you really want to take things to the next level, I recently heard of a sales team who every Friday ran a competition which awarded reps who could squeeze famous movie quotes into their sales calls.

Now the above example is clearly extreme, however use the concept as inspiration for how you could have more fun on your sales floor.

Fun breaks up the mundane, helps your salespeople find motivation and makes work a far more enjoyable place to be!

The human race has only one really effective weapon, and that is laughter. The moment it arises, all our hardnesses yield, all our irritations and resentments slip away and a sunny spirit takes their place.” — Mark Twain


Topics: sales management, sales motivation, sales coaching, sales performance

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