Business gamification was one of 2011’s biggest buzzwords in tech, software and the business world in general. Early movers in the business gamification space made a quick impact, raising big rounds of venture capital and signing up some big enterprise customers. In addition, consumer apps such as Runkeeper, Fitbit and Foursquare attracted millions of users to their apps that used levels, badges and rewards to engage and excite.
Whether you prefer to call them "millennials" or "Generation Y," those individuals born in the 1980s and 1990s will represent the dominant chunk of the workforce by the year 2025, meaning that even if they don't make up the main body of your sales team now, they undoubtedly will soon enough.
You may find, however, that traditional motivators don't seem to work on your millennial salespeople. Fortunately, there's a relatively new technique that can massively motivate this particular demographic -- sales gamification. Let's look at why and how gamifying our sales processes can spark new levels of interest and competition among our millennials.
Gamification went through a flash-in-the-pan period in 2011 where it was played up as the next big thing. The promise of this concept, however, subsequently fell flat for several crucial reasons. In the rapid timeline of digital evolution, a fresh generation of enterprise gamification companies have now emerged.