An MTV survey from 2011 noted that 60% of surveyed millennials thought that “#winning was the slogan of their generation”. This statistic, whilst somewhat amusing is however highly relevant for sales leaders whose teams are increasingly made up for younger, millennial salespeople.
I was reading a great article on TechCrunch the other day entitled, Digital Transformation Requires Total Organizational Commitment. It touched on people, digital change and how enterprises need to adapt to the changing business environment that technology has forced upon us.
Sales competitions are one of the most commonly used tools for boosting engagement, motivation and of course our results inside our sales organisations. Competitions are effective because they tap into what really motivates our staff - competitive spirit, recognition and progress, and they create short-term spikes in focus and enthusiasm.
Today we’re going to take a closer look at motivating “millennials”, i.e. those born between 1980 and 2001, who are now starting to become a material part of our workforces. This generation of people are often referred to (somewhat critically I must add) as the “Trophy Generation”, so we’re going to look at the origins of that term and what it means for those of us managing sales teams.
What is “The Trophy Generation”?
“The Trophy Generation” is a somewhat derogatory term applied to the generation born between 1980 and 2001, other times referred to as Millennials.
The term touches on the “nice try, way to go, you’ll get it next time” style of parental encouragement that many children born between the aforementioned dates experienced, and hints at the fact that many people in that age group received trophies and awards just for participating, or “showing up”.
Opponents of “Trophy parenting” claim that this style of parenting has produced a generation that is entitled and always wondering “where the hell is my god damn trophy - I'm here aren't I?!” - and unable to function without constant feedback and recognition.
On the other hand, many feel that this style of encouragement has built a generation of risk-takers, free-thinkers and ambitious entrepreneurs who don’t just tow the line or accept the status-quo.
To save myself from moving into child-behavioral-psychology territory, quite simply an area I know far too little about, I’m going to focus this article on why this phenomena is important for sales leaders to be thinking about.
Hello everyone and welcome to 2016. I truly hope 2015 was a successful year for you in terms of sales, and I trust you have big plans to go a step further in 2016. I'd like to invite you to participate in our annual sales motivation survey - we'll use the data collected to provide insights into how we are working as an industry when it comes to motivating our sales staff, and of course how we can improve in order to take our results to the next level in 2016 and beyond.
Does your sales team have a formal sales process? A Sales Playbook? A methodology that determines how you sell? A clear and documented way of selling that you use to onboard all new sales recruits?
If you don't - you're already lagging behind.
According to a study conducted by the Harvard Business Review, companies that follow a strict sales process consistently generate more revenue than those who don't.