Gamification went through a flash-in-the-pan period in 2011 where it was played up as the next big thing. The promise of this concept, however, subsequently fell flat for several crucial reasons. In the rapid timeline of digital evolution, a fresh generation of enterprise gamification companies have now emerged.
Here's how innovation and insight have transformed the basic concepts behind gamification, and why today's enterprise software companies can finally deliver on the "gamification" promise, of driving better culture and results by tapping into "the game".
Today's sales process demands self-motivation and a focus on quantifiable results
Because of increased growth in inside sales and a greater prominence of the Predictable Revenue sales model, there is a unifying move toward synergy within the sales process. Sales development reps need ways to engage in self-coaching and track their sales performance, while their hard-pressed managers have less time to offer them. As a result, today's sales reps are far more interested digging into their own numbers and far more interested in self-improvement.
Gamification tools (finally) combine both tangible and intrinsic incentives
The gamification industry hasn't just been in cold storage in the years since 2011. It has moved forward rapidly, developing sharper tools that integrate with sales technologies, and -- more to the point -- providing employees with both real-life and intrinsic incentives. Gamification by itself simply doesn't work to motivate a sales team, no matter how fancy the badges and levels might be. As a tool for self-analysis and building momentum and excitement, gamification works effectively when it spices up the competition with specific real-world rewards, and taps into competitive spirit of the "players".
Gamification is built on data
A playful platform can rest on a rich foundation of information. PCWorld describes the sophisticated metrics and data tracking that go into current-generation gamification systems like Sparta. Having measurable goals allows sales teams to focus on improving and tracking specific behaviours, and incremental progress can be rewarded.
Gamification makes sense to millennials
To harness the quick wit and competitive drive of your millennial salesforce, no performance software will work as effectively as gamification, according to FastCompany's Leadership blog. Today's gamification platforms exemplify the simple entertaining nature of effective gamification, with exciting prizes that target and facilitate the actual selling process, helping with motivating salespeople.
Creating a successful sales culture begins with a team atmosphere of collaboration and fun. No matter what the product, your sales team will embrace accountability and express their full potential when you use modern enterprise gamification technology to create a culture of winners.
Remember, motivating salespeople is all about tapping into what truly motivates salespeople. It's not just about commissions, sales motivation is all about competitive spirit (sales competitions), driving recognition and helping reps track their progress.
Sales gamification, it's finally here to stay.